Shell Cup is a yearly Corporate Social Responsibility (CSR) activity that is often organised by the Shell Joint venture to promote sport and education amongst Nigerian Secondary schools. The NNPC Shell Cup has in time past produced raw talents that has proceeded to the national team and are still representing Nigeria across the world. For over 8 years Pulsar Advertising has churned out communication materials such as radio jingles, billboard adverts, Newspaper adverts etc to create visibility and promote sport and education in Nigeria.